Language: The title of the magazine is "jmag" and when researching this name I couldn't find what it actually means. I did however find another page where the magazine was called "triple j" and included the same drum logo as on the "jmag" title. "triple j" is an Australian radio station for indie music and therefore the magazine is based on the radio station. The main cover line "Vampire Weekend" is the name of the band that is shown on the front cover and thus includes anchorage between the image and the cover line. The main image is of the band in various poses which shows that they are a fun and nonsensical band. The image is in bright colours and behind a bright yellow background to show the fun and quirky side to themselves and to show the band off as a 'cool' band. The competition at the top of the page draws the reader in. If the prize is good then the audience may likely buy the magazine to enter the competition and win the prize.
Institution: the institution of the magazine is independently owned and published for ABC Magazines by News Custom Publishing. This is an Australian publisher as the magazine is a monthly Australian music magazine and coincides with a youth radio station called "triple j".
Ideology: the ideology behind the magazine is to show the potential reader of what bands are currently popular in this type of genre and to inform them of what the music world is currently like. It also gives the impression of a not too serious magazine with the bright and bold colours and the playful main image.
Audience: The audience of the magazine would be teens to late twenties with a taste in indie/alternative music. This can be derived from the main band mentioned, Vampire Weekend, which is an indie/alternative band and this band is mostly listened to by teens to late twenties people.
Representation: The representation of the magazine is to show that they are are fun, young up to date magazine with bright stars featured on the magazine. With the main picture being as silly and vibrant as it is, it shows the fun side to the magazine. The use of the flower as a prop in the main image represents the happy and unusual things that can happen and all in all it is meant to be viewed as entertaining and jokey.
Audience: The audience of the magazine would be teens to late twenties with a taste in indie/alternative music. This can be derived from the main band mentioned, Vampire Weekend, which is an indie/alternative band and this band is mostly listened to by teens to late twenties people.
Representation: The representation of the magazine is to show that they are are fun, young up to date magazine with bright stars featured on the magazine. With the main picture being as silly and vibrant as it is, it shows the fun side to the magazine. The use of the flower as a prop in the main image represents the happy and unusual things that can happen and all in all it is meant to be viewed as entertaining and jokey.
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