Contents page analysis

Langauge: The language used in the contents page are the titles of the articles and the references as to where they can be found. Some of the titles of the contents page are creative such as "Santa's sacked" which then refers to the Christmas presents you can get but also puts across the fact that Santa isn't real. Shows that this contents page comes from an adult, no nonsense magazine. The contents page also includes 'features' and 'regulars' to show that not only do they have articles just for that one magazine issue but they also have articles which run on issue after issue, so that they can ensure loyalty from readers if the regular articles attract people.

Institution: The institution of the magazine is 'Drummer' magazine which Jack Fritscher is editor in chief. As the founding San Francisco editor in chief of Drummer magazine, he was its most frequent contributor as editor, writer, and photographer through all three publishers, emerging as historian of the institutional memory of Drummer, San Francisco's longest-running magazine (1975–1999). At Drummer, he introduced into gay media such artists as Robert Mapplethorpe and David Hurles (Old Reliable), and showcased talents such as Robert Opel, Arthur Tress, Samuel Steward (Phil Andros), Larry Townsend, John Preston, Wakefield Poole, Rex, and A. Jay. (found from http://en.wikipedia.org/wiki/Jack_Fritscher)

Ideology: The ideology for this contents page is to show what the magazine has to offer in terms of articles included in the magazine issue. With the images on this page it lets the reader know straight away some of the top bands which are featured in the issue and even if you don't know the name of the band you will definitely know their faces.

Audience: The audience for this contents page is people with rock music taste. I can tell this because of the images used as thumbnails of different rock bands and how the main image is of a drummer, drumming which correlates with rock music and the title of the magazine. I can also tell because of the bands featured in the magazine articles featured in the magazine, such as 'The Kooks' and 'Slayer'.

Representation: The representation of the contents page is to show what can be found in the magazine and that it is of a rock music nature. The featured artists are trying to show that they are rock artists and they do this by appearing in this certain magazine which targets that specific music genre.