Language: With the title of the article being "serious fun" this oxymoron shows how the band want to be portrayed. With it being an oxymoron it shows that they don't even know who they are. An oxymoron can be used for humorous effect and maybe the band would like to be perceived as a fun, entertaining band. The actual name of the band "Art vs Science" is written in the same font and is the next biggest size on the page after the title of the article. This may be because they want to get their image and representation known before the actual name of the band because people remember faces more than names, but with the fonts being the same it also suggests that they still don't want us to forget who the band is.
Institution: The institution of the double page spread is the same as the front cover from earlier. The magazine is based on an Australian radio station for teens to young adults and is independently owned and published by ABC Magazines by News Custom Publishing.
Ideology: the ideology behind the double page spread is to inform readers of a new band that is appearing on the music scene and to portray them as a new, cool, fun, upcoming band. The way that the main image has been posed shows that they want to create a lasting reputation.
Audience: The audience of the magazine will be teens-mid twenties with a liking to new bands/artists in the indie genre. I can tell this because of the font of the article title and band name, which can be seen as quite comic-book like, and the fact that the band is relatively unknown and when researching the band I found that they tend to create indie music.
Representation: The representation of this double page spread is to show how the band want to be viewed as an entertaining and jokey band. The use of the pop arty font also coincides with this idea of nonsense and the title of the article "serious fun" wraps it all up. Along with the main article and the image it gives off the impression of comical.






