Language: With the title of the article being "picture perfect" this could give the impression that the band wants to be seen as a 'perfect' band. This could say how they make their music, they strive for perfection. The title could also coincide with the image as the image seems somewhat staged and done in such a way to make them seem 'perfect'. The introduction to the article gives the reader background information of the band and briefly tells the reader what the article will be about, in this case "...whatever you do, don't say TWO DOOR CINEMA CLUB sound like The Wombats...". Going back to the main image and the idea of it being staged, the image could come across as comical as they are seen eating at a picnic, but with glum faces. The name of the band "TWO DOOR CINEMA CLUB" is written in capitals and is written in the style recognised by the public and their fans as this is the way it is always written in everything they are featured in.
Institution: "THE FLY" is published by, and is the copyright of, MAMA Group Limited.
Ideology: The ideology behind this double page spread is to inform readers of the band and give information about the band which they mind find interesting and intrusive. Fans of any band want to know the gory details, and so with these types of articles they can find out more about their favourite band and their daily habits, which then makes the band more popular and ultimately gets them to sell more singles, albums and merchandise.
Audience: The audience would be teens to mid-twenties as this is the age group in which listen to the band in the article. As the band is quite and new and modern band, this age group tend to be more in the know about up and coming bands than any other age group. Also the audience will be people who like their indie-pop type of music which the band featured creates because they will be the ones most interested in this article.
Representation: The image of the band represents their serious, yet slightly comical nature and to express how they create their music. The fact that their trademark named logo is incorporated suggests that they are already known in the music world and represents their serious nature to become bigger in the industry. The whole article represents a band that is striving to achieve.

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