Second front cover analysis

Language: The title of the magazine is "The Fly". My interpretation of why it could be named as such because the magazine focuses on new and upcoming artists/bands that wish to fly and prosper in the music industry. The main cover line "Laura Marling" is the name of the artist which is featured on the front cover and therefore creates anchorage between the image and the cover line. The main image of the magazine is of the artist Laura Marling. In the image she is not made up with make up or has hair extensions, she looks natural and shows off her natural beauty. She wants to be like her music. One critic said of acoustic music "When music is labeled acoustic, unplugged, or unwired, the assumption seems to be that other types of music are cluttered by technology and overproduction and therefore aren't as pure." This could be why she doesn't have the make up or bouffant hair, because she wants to look pure. The website at the top left of the page allows the reader to access more information on the Internet and therefore could expand readership of the magazine. Also with the URL being in the left third, potential readers can see the website even if it is stacked in a magazine stand. The skyline under the main cover line gives more information about the artist featured on the magazine, saying she is the "first lady of folk", which shows us what genre of music she creates and also allows people to see whether or not they would be interested in the article. The other sell lines are of other bands/artists which are featured in the magazine which further emphasizes that this magazine features folk, acoustic indie music.

Institution: "THE FLY" is published by, and is the copyright of, MAMA Group Limited


Ideology: The ideology behind the magazine is to show what up and coming artists are arriving on the music scene in this particular genre and the main image makes sure that people know that it's artists are true and pure and not tangoed wannabe popstars. With the magazine being free it also shows that they want anyone to read it and to show people what great talent is out there. Nobody can resist anything that is free.

Audience: The audience for the magazine would be teens to late twenties with an interest in this particular music genre. I got this by the artists which are featured on the magazine cover and from where it is stocked. When looking at where you could find this magazine in Hull I found that you could find it at:
> HMV
> The Adelphi
> The Lamp
> The Ringside
> The Welly Club
> Hull University
With this I can see what the target audience for this magazine is. With it being in nightclubs and the university I can see that it is for teens to twenties.


Representation: The representation of the magazine is to showcase true, pure talent on its cover. The cover itself is very simple and could suggest that they just want to focus on the artist and their music and not on the showiness and the social life. Its just all about the music. The use if the neutral colours can also correspond to the pureness of the music and artist, it's not too bright or brash.