Monday, 3 October 2011

Conventions of a Magazine

Masthead: The masthead is the magazines title. It is usually placed in the top left corner because of the way the magazines are placed on a magazine shelf in a shop.

Dateline: A dateline is a brief piece of text included in news articles that describes where and when the story occurred, or was written or filed.

Barcode: Read electronically and decoded into usable information.

Sell lines: sell whats inside the magazine

Cover lines: headlines of the magazine

Left Third: this is where the sell lines are placed. The left third of the magazine cover is vital for sales in shops where the magazine is not shown full-frontage. The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here, as are short cover lines that are easy to read.

Splash: the splash is the whole front page 

Kicker: the kicker is a short phrase found set above the headline. Usually set in a smaller type than the headline, the kicker can serve as an introduction or as a type of section heading to identify a regular column, for instance. 

Anchorage: gives the image meaning

Graphology: Graphical shaps to highlight feature(s)

Colour scheme: specific/stylistic/thematic types

Screamers: A screamer is a distinctive headline which has been written with the goal of drawing attention to the article beneath it. Screamers demand attention, insisting that readers turn to the article in question immediately and without delay.

Images: size: close up to medium close up. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.

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